We become the retail sales and operations team you don't have to build in-house. From retail strategy and buyer outreach to distributor management, onboarding, promotions and ongoing account support, New Torch works as an extension of your team. Let us Light the Way.
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We are much closer to an outsourced sales and retail operations department than a traditional broker.
Sales representation
Buyer outreach
Focused on the sale
Commission-driven relationship
Limited operational involvement
Retail strategy + execution
Buyer + distributor development
Manages what happens after the sale
Extension of your internal team
Ongoing retail operations support
Pre-Retail Benchmark
Getting into retail is one thing. Being ready to succeed there is another.
Take the New Torch Marketing Retail Readiness Assessment™ to see how prepared your brand is across seven critical areas of retail execution—and identify the gaps that could slow down or derail your retail growth.
25 questions • About 5 minutes • Immediate results
We are much closer to an outsourced sales and retail operations department than a traditional broker.
Ready to make the leap into wholesale and retail.
Ready to expand distribution, channels and retail velocity.
Ready to build a brick-and-mortar retail business.
Our Framework
One integrated retail growth platform designed to take your brand from strategy to shelf - and keep it growing once it gets there.
1
Target account strategy, buyer outreach, distributor relationships, sales presentations, follow-up and driving initial placement in the right retail accounts.
2
The work that keeps retail running after the sale: onboarding, item setup, distributor coordination, pricing, promotions, account support and day-to-day retail execution.
3
Expanding distribution, opening new channels, growing existing accounts, increasing SKU penetration, developing promotional programs and identifying new paths to market.
4
Managing wholesale marketplaces such as Faire from setup through ongoing optimization, retailer acquisition, merchandising, promotions and account management.
5
Retail readiness, pricing architecture, margins, assortment, packaging, MAP and wholesale strategy, distributor strategy, launches and broader channel planning.
Pre-Retail Benchmark
Getting into retail is one thing. Being ready to succeed there is another.
Take the New Torch Marketing Retail Readiness Assessment™ to see how prepared your brand is across seven critical areas of retail execution—and identify the gaps that could slow down or derail your retail growth.
25 questions • About 5 minutes • Immediate results
Tell us a bit about you and your brand so we can customize your readiness metrics.
